We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at Social Media Week Los Angeles this June (17-18).
Featuring insights from professionals at WarnerMedia, Comedy Central, PepsiCo, Postmates, R/GA, Nestlé and many more, consider this your first look at the curated lineup for this year’s event dedicated to unlocking the power of human-first, experience-led marketing.
BRAND & PLATFORM LEADERS
Kristin Patrick
CMO, PepsiCo
Kristin is a reputable business builder leveraging 20+ years working at the intersection of content and commerce. She is an industry-known trendsetter who is able to establish relevance across major cultural areas ranging from sports, fashion, technology and music by keeping her finger on the pulse of shifting cultural trends.
Orchid Bertelsen
Head of Digital Innovation, Nestlé
Leading digital innovation across more than 70 brands in the Nestlé USA portfolio, Orchid is a seasoned professional when it comes to helping brands identify opportunities to connect the dots between business challenges and technology-driven solutions. To avoid shiny object syndrome, her leadership emphasizes the value-add to the consumer experience.
Ben Trinh
Head of Entertainment & Brand Marketing, Postmates
As head of entertainment and marketing strategy at Postmates, Ben is a marketing maven with a passion for thumb-stopping content that resonates. He has previously worked for Yelp and Lyft, and brings his entrepreneurial mindset to his own branding company, Bredfor.com, and celebrity spotlight ‘First and Featured’ podcast.
Kritarth Chhabra
Co-Founder, Lemonade
Identifying unique opportunities to help creators grow their community and reach is central to Kritarth’s role in running Lemonade. With a background spanning brand strategy, product, and tech, including playing a role on the Uber India team, Kritarth embraces the challenge of using a platform to blur the divide between offline and online relationships.
Jessica Wong
Director of Strategic Partnerships, TikTok
A knowledge-hungry marketer, Jessica leads strategic partnerships, sponsorships and integrated marketing at TikTok. She is driven by the excitement of turning multi-channel campaigns into positive business results that continue to build the platform’s audience.
Wen Miao
CEO, LAVA
Wen is an industry known leader in real-time customer and experience and engagement whose work has received Stevie Awards and earned him a spot on the Premier 100 IT Leaders list by IDG Computer World. As CEO of LAVA, he unlocks real-time data to create meaningful moments that matter in the live entertainment space.
ENTERTAINMENT MARKETING EXPERTS, COMEDIANS AND CREATORS
Peter Sherman
SVP, HBO Max Program Marketing, WarnerMedia
Previously running marketing for TBS and TNT, Peter brings more than 15 years of work in brand building and digital marketing to the exclusive lineup of HBO Max programming. Using his deep knowledge into entertainment, tech, and CPG trends, he leads the effort of driving authentic engagement and leads for the streaming service.
Brandon Rogers
Actor, Comedian, YouTube Personality
Across his multiple hats including YouTuber, actor, comedian, and director, Brandon has cemented his personality and built a fan base of more than 5 million loyal subscribers. Throughout his career he’s received recognition at the Streamy awards, successfully launched his own series Magic Funhouse, and collaborated with Comedy Central in its Under the Influencer program.
Simmi Singh
Actress/Comedian
Boasting a fan base of more than 1 million fans, Simmi is a well-known YouTube vlogger, comedian, and martial artist set to star in the forthcoming YouTube comedy Overthinking with Kat and June. Her videos emphasize positive, comedic messages to inspire her audience that stem from her personal experiences.
Anthony Padilla
Actor/Comedy Writer
As an actor and comedy writer, Anthony is known for taking internet culture and translating it into satirical content across a variety of social platforms. Outside of his acting, he co-founded the media company Smosh, which attracted 22 million subscribers on YouTube and launched two feature films and over 10 short-scripted shows.
Lesley Robin
VP, Social Content and Strategy, Comedy Central
In her role as VP of Social Content and Strategy, Lesley utilizes a deep understanding of platform-specific best practices, problem-solving, creative thinking, and relationship building to build a unified Comedy Central audience. Standout campaigns she’s lead include The Roast of Jusin Bieber and the launch of The Daily Show with Trevor Noah and Clusterfest.
Matt Lawler
Director of Digital Media, Global Partnerships, AEG
As Director of Digital Media for the Global Partnerships division of AEG, Matt is a marketing visionary leading digital media initiatives and social campaigns. He is driven by the obstacle of using forward-thinking to balance monetization efforts and deliver value for AEG’s partners.
Richard Battersby
Vice President, Business Intelligence & Digital Analytics, AEG
Richard is a tech-driven marketer who has worked at the intersection of venues, sports and leisure and music for more than 15 years. He is motivated by the opportunities e-commerce solutions and emerging technologies present for enhancing the consumer experience and business success.
Mitch Lewis
Executive Producer & Creative Director, Comedy Central
Comedy Central is home to hit shows like The Daily Show with Trevor Noah, Inside Amy Schumer, South Park, and Broad City. Serving as Executive Producer & Creative Director, Mitch leads the storytelling efforts in bringing sketch comedy to the digital world.
AGENCY EXECUTIVES
Norel Mancuso
President & CEO, Social House
Norel is a digital marketing and media expert specializing in social content and strategic innovation. She brings more than 15 years of background in the fashion and beauty segments to Social House to deliver content to over 70 countries across the globe and offer industry insights as a speaker and educator for Fortune 500 companies.
Stephen Larkin
Executive Director, Growth, R/GA
Stephen is a growth and reputation lead with an agency background leading projects with Mattel, Dollar Shave Club, and Pacific Life amongst many other high-profile brands. More recently, R/GA partnered with the Ad Council in the ‘Love Has No Labels’ campaign, recognized by Forbes as one of the most memorable ads from the past decade.
Linda Ong
Chief Culture Officer, Marketing, Civic Entertainment Group
As Chief Culture Officer at CEG, Linda leverages more than 20 years of experience as an observer of the changing cultural landscape to help marketers, creators, industry researchers stay ahead of the curve. A sought-after industry voice, she has been featured in numerous books including Joel Beckerman’s The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy; Scott Stowell’s Design for People; and Chiqui Cartagena’s Latino Boom II.
Learn more about The Attention Revolution, Privacy Matters, and Empathy Economics, as part of our 2020 global theme: HUMAN.X and help us establish a human-first, experience-driven approach to digital marketing. Read the official announcement here and secure your early-bird discount today to save 40% on your full-conference pass to #SMWLA (June 17-18, 2020).