10 Qualities of a Great Marketer for your small business startup

In my career as a startup founder I’ve discovered 10 traits that a unicorn marketer must possess in order to be a major asset in marketing campaigns. Unicorn marketers are magical creatures that help your company bloom into a billion-dollar business. If you’re ever lucky enough to find a unicorn in the wild, you want to hire that unicorn as

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How Implementing a 4-Day Work Week Can Benefit Your Business

In 1908, a New England cotton mill instituted the first rule that Jewish workers would not have to work on Saturdays, their Sabbath. A few years later, in 1926, Henry Ford opted to close his factories on Sunday, too—and so began the five-day work week as we know it. For nearly a century, businesses have

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Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began

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Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’

Bloomberg reported Thursday that Google has been using Mastercard credit card transaction data as part of the store sales measurement analytics that it has made available to some retail advertisers. That’s not really news. The reporter’s angle is that “most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking.” This story picks

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