Service-Based Businesses: How to Start a Basic Instagram Campaign Today
Service-based businesses often make the mistake of thinking that they have nothing “interesting” to say or post on social networks.
This is definitely not the case.
Your audience wants to learn about your business and industry, but you’ll need to take a creative approach to the problem. Instagram is a platform that is dominating the world of social media, and 6 in 10 adults have an account.
We live in a visual world, and Instagram lets users share their world with others through images and video.
But I have noticed a lot of service-based businesses shying away from the platform. Take a look at this rooter service. They have social media channels for everything, from Facebook to Twitter and LinkedIn, but they’re not leveraging the fast growth of Instagram.
Why?
I’m not sure, but in many cases, service businesses don’t know how to use Instagram properly. There are ways that you can start using Instagram to market your service business. Let’s see what works and how to start implementing these tips today.
Mix Content to Meet the Needs of Your Audience
If you plan to add posts all geared towards promoting the sale of a product or service, your social media strategy is doomed. You need to have a plan that does a lot more than sell. In fact, you should only be promoting your product or service 20% of the time.
You’ll want to have a good mix of content and tell a story. This can be done with the following:
- Connection posts – These are posts meant to connect with your desired demographic.
- Value posts – Posts that add value to the follower, these often include informative posts.
- Help posts – Posts that are informative and may help the ideal client fix an issue that they’re having.
More often than not, you’ll want to work on connections and adding value. Make use of hash tags to really connect with your audience and lure in new followers.
If you do a proper mix, where one post out of five is promotional, you’ll have the right mix of content to keep your followers interested.
You can also post:
- Humor related to your field
- Quotes
Content Ideas That Work
There is a lot of potential content that you can post, but the content should, oftentimes, show your expertise in the field. You’ll want your Instagram to be able to make you an expert in your field, and this can be done by:
- Sharing tips
- Sharing information
- Sharing hacks
If you teach your audience, you’ll be surprised by just how many will want to choose you to do work for them rather than do the work themselves.
Inspiration is another post that works well.
People love stories, and you can show them stories by sharing videos of work, especially a huge job, where you were able to turn a disaster into a success. You might have been called in to work on a renovation – the walls were peeling, mold filled the room – and caught all of the work on video.
What a perfect video post to share. And then, you’ll be able to create a follow-up post where you show how you turned the project into a major success.