Social media marketing

The Digital Detox – why people are removing social apps but not deleting them

Social media marketing, Social Media Strategy / By

Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is …

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5 Ways to Easily Optimize Your Website Pop-Ups

Social media marketing / By

5 Ways to Easily Optimize Your Website Pop-Ups Pop-ups were once a respected method of marketing, but with overuse and inappropriate techniques, their reputation declined. Now, many corporations shy away from employing them.  However, pop-ups can be an effective tool if used properly.  How to Optimize Your Pop-Ups A well-placed pop-up accrues interest and increases …

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Jump-start your SEO by combining social media and content marketing strategies

SEO Ranking factor analysis, Social media marketing, Social Media Strategy / By

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are …

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