Social media marketing

How to Select the Best Media Monitoring Solution for Your Company

Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do.  Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monitoring, measurement and …

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5 Things Social Media Managers Must Do Now in the Age of Coronavirus

  Any social media manager facing the weeks ahead in the new reality of COVID-19 must be realistic about the behavior and tendencies of social media users and the implications for marketing.  In the US, many are entering the first week of working from home. Globally we are moving quickly to social distance and face …

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7 Rules for More Effective Social Media Marketing

By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our …

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How to Get Started in 2020

Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …

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