Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people …
11 Social Media Changes to Make in a Coronavirus World Read More »
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over …
Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do. Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monitoring, measurement and …
How to Select the Best Media Monitoring Solution for Your Company Read More »
Any social media manager facing the weeks ahead in the new reality of COVID-19 must be realistic about the behavior and tendencies of social media users and the implications for marketing. In the US, many are entering the first week of working from home. Globally we are moving quickly to social distance and face …
5 Things Social Media Managers Must Do Now in the Age of Coronavirus Read More »
By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our …
7 Rules for More Effective Social Media Marketing Read More »
Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …
Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital …
Best Lead Generation Tactics for Content, Email & Social Media Marketing Read More »
Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, …
7 Social Media Marketing Trends You Can’t Ignore in 2020 Read More »
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a …
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers) Read More »
With holiday travel just around the corner, it is the perfect time to catch up on the most popular episodes of our Social Pros podcast that you may have missed. Based on data from Libsyn, our podcast hosting solution, here are the top 10 most popular episodes for 2019 of Social Pros, our social media …
Our 10 Most Popular Social Media Podcast Episodes of 2019 Read More »
Are you planning your 2020 marketing? These are the biggest social media trends you need to know about for 2020, according to Convince & Convert’s social media consulting team. Social Media Will Return to its Roots Social media is returning to its roots — away from a mass-marketing vehicle, and back toward a personal, communication-driven …
By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential …
5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns Read More »
