Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday… and it’s been quite the journey. Age of adoption In October 1971, email was born when Ray Tomlinson sent the first ever email. Ray’s […]
Once viewed as less desirable than real data, synthetic data is now seen by some as a panacea. Real data is messy and riddled with bias. New data privacy regulations make it hard to collect. By contrast, synthetic data is pristine and can be used to build more diverse data sets. You can produce perfectly
Creating B2B marketing content during a crisis is a challenge, and that challenge increases 100-fold when the world is suffering through a pandemic. Far from giving up, however, some B2B marketers are finding creative new ways to spread brand awareness. Others are looking to pivot their marketing strategies to adapt to the current situation. One
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19 Read More »
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In early March, Endcaps & Insights unveiled a special report called “Inside OGP: Insights into 7 Questions about Grocery Pickup.” But perhaps you’ve noticed: Something life-altering has happened since we originally published the report. That something is of course the wide-scale outbreak of the coronavirus across the United States. Unprecedented for our times, the pandemic
5 Ways Social Media Can Improve Customer Trust in the Age of Credibility It’s difficult to overestimate the value of trust in today’s trying times. For years, leaders in the digital marketplace like Microsoft, Google, and IBM have helped us to understand the value of trust, even when you’re selling incredible products. Ultimately, if your
5 Ways Social Media Can Improve Customer Trust in the Age of Credibility Read More »
Marketers and agencies are hard at work nimbly adapting their plans and exploring new ways to conduct qualitative and quantitative research in the age of COVID-19. As researchers, it’s essential we keep in mind the fundamentals so we can continue to help our clients build empathy for and understand the people they seek to engage. These fundamentals, important before, are even
Remembering Research Fundamentals in the Age of COVID-19 Read More »
Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income,
Consumer Reaction To COVID-19 Varies By Age, Income, And Location Read More »
This new age of social distancing has quarantined folks waving at each other instead of shaking hands, smiling a greeting instead of hugging and limiting any concept of kisses to foil-wrapped dollops labeled “Hershey’s.” Doctors and nurses may make physical contact behind gloves and a mask, but how has the Coronavirus effected sex educators who
Sex Educators Adjust To Work In The Age Of COVID-19 Social Distancing Read More »
