Agencies

Global Home Healthcare Market info graphic

Global Home Healthcare Market, Healthcare Industry, Global Nursing Homes Market, Global Home Healthcare Agencies, EHC Home Healthcare USP

Leading players such as Healthcare at Home are investing heavily in digitizing their business model starting from booking an appointment to monitoring patient’s vitals & managing the case on a real time basis. The number of remotely monitored patients in 2016 was estimated to be around 7.1 million and is forecasted to reach approximately 50.2 …

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Small agencies brace for impact, but say remote work isn’t slowing them down

Small agencies brace for impact, but say remote work isn’t slowing them down – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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How agencies are helping CMOs break down barriers to digital transformation

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured …

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Optimization scores, recommendations and their impact on Google Partner agencies

Optimization scores, recommendations and their impact on Google Partner agencies

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated recommendations. This change, in particular …

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Google Partners changes

What Google Partners Changes Mean For Agencies & Clients [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the Search Engine Journal Show. Together with Andrea Cruz, …

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Christine Zirnheld

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will …

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How to Drive Enterprise Client Success at Digital Marketing Agencies

Editor’s Note: This article is based on the session held during SEMrush’s Global Marketing Day online conference. You can find the recordings of this and other sessions at globalmarketingday.com There are not that many agencies that have been successful at working with enterprise clients. By being successful, I mean having a better relationship with your clients and …

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Chart showing the three pillars of the business.

A data-driven strategy for independent agencies

2020 is full of challenges and opportunities for independent agencies. Project-based contracts are increasing in popularity, giving them the chance to win more pitches, while brands continue to shift core skills and expertise in-house. In this competitive landscape, it’s crucial to stand out from the crowd. This means developing a much deeper understanding of the …

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How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path …

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