Sometimes when we are working on a website project for a client, it feels like we are running a marathon. We see the finish line way off in the distance, inching closer as we run mile after mile. For some projects, this is okay. We have our goal and our milestones and we work on […]
Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement
Agile Workflow | How It Helps Marketers Deliver Personalized Experiences Read More »
We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiatives that focus on value, which actually helps productivity. Learn how agile
How to use agile marketing to prioritize high-value initiatives and improve productivity Read More »
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When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously.
How Market Intelligence Will Make Your Marketing Team More Agile Read More »
Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt certain practices will fall behind their competition. It’s easy to develop professional habits — it’s human
Applying agile to deliver better customer journeys Read More »
Marketing technologies are opening up exciting new possibilities for marketers to communicate and engage with prospects and customers more effectively; instantly measure effectiveness; and adjust priorities, workloads, and campaigns as necessary. To capitalize on this current state of however, marketers and marketing teams must change the way they work. They need to be able to
As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather than talking (although I have my moments with the gift of gab). So while guarding our superpowers and
Broaden your marketing skills to succeed as an agile marketer Read More »
The latest version of SAFe from Scaled Agile Inc. Scaled Agile Inc. has released an updated version of its SAFe 5.0 for Lean Enterprises, a framework for building a “lean-agile” mindset across business functions, including development, compliance, marketing, IT operations and others. Why we care The latest release aims to help companies implement agile processes
Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. While it’s still the early adopters running full-fledged agile marketing teams, it continues to be the way that companies are headed to be more mainstream in
How agile adoption will change the way we work in 2020 Read More »
Register to the webinar for your region Companies are starting to own their employee experience (EX) like never before. Finally, organizations are realizing that creating a great EX is the best strategy for driving a great customer experience (CX) and improving organizational performance. When EX and Employee
