Employee Experience (EX) is the new kid on the block, and organizations, both consultancies and enterprises, are trying to get to grips with it. What does it actually mean? How to define it? Josh Bersin gave his perspective by saying: “All the programs we’ve invested in over the years (employee engagement, diversity and inclusion, leadership […]
Friday 8 November 2019, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Understanding consumer behavior, particularly in emerging
Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights Read More »
Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground
Implementing agile marketing experiments lead to leadership buy-in Read More »
A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and product owner responsibilities into one “marketing owner” role. While this is what’s happening in the marketplace, let’s explore the pros and cons of this practice. Let’s start with three
Agile marketers are often forgoing the Scrum Master role, but is this wise? Read More »
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be. Simple, right? Unsurprisingly, in the SaaS age, it’s an approach we’re seeing from many of today’s tech innovators. They’re making
When it comes to new tech, just how agile are you? – Econsultancy Read More »
Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a conversation, not a pushed message. An agile marketing company uses
We’ve all heard about how the internet is being inundated with more content than ever before. According to Domo, which creates the annual ‘Data Never Sleeps’ infographic that visually illustrates just how much data is created and consumed across the internet in a single minute, by 2020 there will be 40 times more bytes of
Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going to be compelling. And it is. Working with Ancestry.com for a little over a year, Roman has overseen a radical shift in how consumer data is augmented, cleansed and segmented to drive a customer-first digital
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing Read More »
The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently this has found its way into mainstream working environments, and I’ve noticed more and more
Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had the pleasure of helping companies in both software and marketing transition to agile. Today I’ll share with you some ways that I’ve seen first-hand how marketers have made agile more
How marketers are changing agile practices to meet their needs Read More »
