Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a […]
Amazon’s new Spark social feed wants to be ‘Instagram for products’ Read More »
I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating Read More »
Amazon announced plans to take over Whole Foods in a move many speculate is intended to boost the company’s food delivery business, but there may be a problem: High prices. Comparing a basket of about 45 items across multiple grocery chains, a recent study by the research firm Gordon Haskett found that prices for Amazon’s
Walmart Is Beating Amazon’s Food Delivery in 1 Important Area Read More »
Gaining momentum and building its reputation as the summer version of Black Friday, this year’s Amazon Prime Day is expanding to about a day and a half, and is once again creating a vortex of excitement pulling in both shoppers and the media. There are a few fascinating things about this shopping holiday which debuted
Amazon’s Strategy is Clearly Outlined in Prime Day Offers Read More »
It should come as no surprise, but for the record: Amazon says yesterday’s Prime Day was its biggest sales day ever. Amazon doesn’t share exact figures; instead it only gives data points that are relative to past performance. In this case, Amazon says this year’s Prime Day “grew by more than 60 percent compared to
Prime Day 2017 was Amazon’s biggest sales day ever Read More »
There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Use Amazon’s Brand Registry?” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly.
2 new marketing options for FBA sellers on Amazon’s Brand Registry Read More »
Amazon’s Brand Registry protects brand sellers from counterfeiters. It also helps consumers from unwittingly purchasing counterfeit products. Protecting against knockoffs on Amazon can be a problem for ecommerce merchants. Thankfully, Amazon recently instituted its Brand Registry program, which is intended to protect the brands of marketplace sellers from counterfeiting. It also protects against consumer confusion
There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit margins. The most successful long-term resellers have some type of supply chain advantage. For example, several of the larger resellers are actually manufacturers’ distributors
Will Amazon’s Brand Registry restrict marketplace sellers? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more Read More »
Rumors about Whole Foods being on the acquisition block were circulating among the industry and media. Several company investors were vocal about wanting a sale. Hints that talks were taking place with major legacy retail grocers were abundant. But what nobody anticipated was Amazon making the deal. It’s a business move that won’t just change
Why Amazon’s Acquisition of Whole Foods Marks A New Era in Food & Grocery Read More »
