While many brands have released statements in support of Black Lives Matter, few have gone out of their way to advertise directly to the communities where protesters have been rallying for the movement. For Juneteenth, the annual June 19 holiday commemorating the emancipation of U.S. slaves, Twitter has launched a wide range of initiatives in […]
In Protest Cities, Twitter’s Billboards Amplify Black Voices Read More »
There’s no denying that content is still the king. And that’s why you probably spend many hours or, maybe, even days meticulously putting together what seems like great content. But what if, even with all your hard work and dedication, your content fails to drive the traction it deserves? Does that mean you should stop
Sharing is caring! Blogging is growing at such a tremendous speed that it has gained a lot of popularity in recent years. This platform gives you so much freedom that you can leverage your skills and passions and convert them into money by writing articles. Where many pro bloggers suggest using premium tools for the
101 FREE Blogging Tools to Amplify Your Growth in 2020 Read More »
Why do you need ready-to-go ecommerce workflows in your email marketing toolbox? The main reason is this: Small businesses, startups, and nonprofits must perform a balancing act between efficiency and never sacrificing functional depth at any point in the subscriber’s journey, whether messaging a customer, member, or donor. The right tools make marketing and advocating
Amplify Your Ecommerce Marketing Strategy With Audience Data Read More »
Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and
Twitter Analytics: 6 Tools to Amplify Your Twitter Strategy Read More »
Trying to figure out what to post next on your media channel to engage buyers is a task. Authors and content marketers tend to fixate on brand new crafted content. And rightly so – there’s a lot of competition and pressure to create the freshest and most engaging content. However, you don’t need to focus
Discover, Curate, Amplify, and Measure Your Engaging Content: A How-To Manual Read More »
In today’s automated world, self-service has allowed customers to become increasingly independent. In fact, according to research from Forrester, B2B buyers want to self-educate rather than engage with a sales representative by a factor of nearly three to one. Meanwhile, seven in 10 indicate that buying products and services for work from a website is
Welcome to 2019. You don’t own your social media following—Facebook settled that by taking over your organic reach with ads. You also don’t control your search traffic—Google manipulates that with a twitch of RankBrain’s left pixelated eye. So, what do you own? Your email list. Of course at Twilio SendGrid, we’re a bit biased, but
13 Terrific Lead Magnets to Amplify Your Lead Generation in 2019 Read More »
The lure of cultural tentpoles is nearly impossible for brands to ignore. What is a cultural tentpole? “A major happening that captures the public imagination before and after the main event, with an apex in the middle. A graph drawn of this trajectory will look a bit like…a tentpole,” according to Braze. By activating at
The following is an excerpt from Kris Shaffer’s book, Data Versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History. It is part of TPM Cafe, TPM’s home for opinion and news analysis. Much of the media we engage with today is selected for us by algorithms. This is true on social platforms like
How Algorithms Amplify Our Own Biases And Shape What We See Online Read More »
