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Maven Road Partners With Zignal Labs to Enhance Usage of Social Media Analytics

NEW YORK–(BUSINESS WIRE)–Oct 25, 2019– Maven Road ( http://mavenroad.com ), a global business intelligence firm, announced this week a new partnership with the leading media analytics and brand measurement technology company Zignal Labs. Maven Road will be part of Zignal Labs’ recently established Partner Program, the main goal of which is to complement and enhance …

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Maven Road Partners With Zignal Labs to Enhance Usage of Social Media Analytics | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 25, 2019– Maven Road ( http://mavenroad.com ), a global business intelligence firm, announced this week a new partnership with the leading media analytics and brand measurement technology company Zignal Labs. Maven Road will be part of Zignal Labs’ recently established Partner Program, the main goal of which is to complement and enhance …

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New marketing platform aims to cut ad costs for dealers

INDIANAPOLIS –  Technology company Driven Data has launched its next-generation automotive industry marketing platform, stating that it uses “prescriptive marketing” to help dealers “unlock the power of their existing operational data to inform marketing decisions.” The company says its platform powers advanced features such as its budget optimization engine. The engine optimizes daily spending based on …

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SHOOT Magazine October/November 2019 Issue Published Today; Leading Directors Profiles, Cinematographers, Up-And-Coming Directors And Road To Oscar Features

SHOOT is pleased to announce the publication of the October/November Issue available In Print and PDF Version.  The PDF version is available to view or download here (https://SHOOTonline.com/backissues).  The issue continues SHOOT’s long time tradition of profiling both leading directors and up-and-coming directors.  Additional features include “Cinematographers and Cameras” and the second installment of this year’s “Road to Oscar” …

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5 Public Sector Marketing Moves for Better Citizen Engagement

5 Public Sector Marketing Moves for Better Citizen Engagement

What are private sector marketing teams doing that are good ideas for public sector communications teams to adopt? In this blog post, Susan Ganeshan, Granicus CMO, shares five high-level strategies that continue to dominate modern marketing. There are many fads in marketing. Some of them work. Others not for long. Some don’t seem expensive, then …

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Boost Your B2B Marketing With Content Experiences Delivered At Scale

You’re producing great content, but is that enough to make an impact? These days, unfortunately, the answer is probably “no.” The recipe for successful content is evolving due to a changing media landscape. Today’s business-to-business (B2B) marketers understand the value of getting in front of the right audience at the right time with the right …

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