Analytics

NS8 screening a Shopify store

NS8 raises $123 million to thwart ecommerce fraud using behavioral analytics

NS8, a fraud prevention platform designed to protect online transactions, has raised $123 million in a round of funding led by Lightspeed Venture Partners, with participation from AXA Venture Partners. Founded out of Las Vegas in 2016, NS8 meshes automation, behavioral analytics, device fingerprinting, and real-time scoring to identify fraudulent activity and establish the authenticity […]

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Exploring the Content Drilldown Report in Google Analytics

Exploring the Content Drilldown Report in Google Analytics

Exploring the Content Drilldown Report in Google Analytics MoreVisibility – June 9, 2020 In Google Analytics, the Content Drilldown report rolls all of your pages up into the sub-directory which they belong and provides statistics on those specific sub-directories. Learn how to utilize this report to: Understand What Sections of Your Website Are Working Uncover

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How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A - Litmus

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A – Litmus

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service

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Resources & Tips for Analytics Data Evaluation During a Pandemic

Resources & Tips for Analytics Data Evaluation During a Pandemic

Khrysti Nazzaro – April 17, 2020 Our current social isolation, global pandemic circumstances are causing confusion for more than just the obvious (and most critical) reasons. After many marketers secured the essentials they personally needed, and established a safe work and living space for themselves and their families, their minds quickly turned to how their

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Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that’s not enough to paint a full picture. What do these activities contribute to the business’s bottom line? Without proving their marketing ROI, it’s almost impossible to justify your marketing budget.

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Marketing desk

Tech Company Launches Keyword Sheeter, an Alternative Keywords Research & Analytics Tool for Google

Keyword Sheeter the newest creation from Velit Research. The site aims to help marketers find better keywords to promote their content via SEO (Search Engine Optimization). In today’s world, marketers are having to compete more than ever in order to increase their rankings. They could find success with the addition of this new keyword tool

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