B2B

Drive Explosive B2B Sales for Your IT Services. How? Uncover New Line of Business Buyers.

IT industry analyst firm Forrester predicts that while business technology spending will rise by 9% this year, IT managers and CIOs will control only a portion of that spend. Today, line of business influencers are the new technology power brokers, researching, purchasing, deploying, and managing IT services. Surprisingly, they are often overlooked or ignored by …

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Questions for Evaluating and Elevating Your B2B Brand Messaging

Branding is the way that companies communicate with customers, differentiate from competitors and create a name for themselves. Your company’s brand is not a tangible item—it goes beyond a logo, color palette or design element. It takes on a personality that frames your product, service or company and evokes feelings in your customers about the …

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The Shortcomings of B2B Content Marketing Programs

B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was based on data from 283 marketing leaders who work for firms in a wide range of B2B verticals, including financial services, healthcare, and manufacturing. Half …

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social media marketing, digital marketing

How To Generate More MQLs from a B2B SEO Program

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic …

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NickEubanks-FromTheFuture

Designing a B2B content strategy to grab more traffic—and sales

Nick Eubanks Savvy B2B ecommerce sellers are well aware that good content can be the factor that separates their site from a competitor’s and helps complete a sale. But content is also a key factor in determining how prospective buyers even find a site, due to the process of search engine optimization (SEO). Prospective buyers …

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