Delving into B2B marketing can always prove beneficial for your brand. However, writing a powerful B2B message which will appeal to your target audience is another matter entirely. According to Smart Insights, 36% of B2B professionals lack a concrete marketing plan and go for ad hoc marketing instead of planning their content strategy. Additionally, 84% […]
The Science behind Writing a Winning First B2B Message Read More »
30-second summary: Review your channel mix to find new sources of traffic. Update your website messaging to show and understanding of the evolving situation. Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep
Top five B2B digital marketing tips during COVID-19 times Read More »
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView. The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents
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B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they value most in salespeople is problem-solving, according to recent research from LinkedIn. The report was based on data from a survey conducted in November and December 2019 among 507 salespeople and sales managers in
The 10 Traits B2B Buyers and Managers Value Most in Salespeople Read More »
When you hear “B2B marketing automation,” do you think of impersonal messaging going out in a half-attempt to connect? Or do you think about the possibility to scale your efforts beyond your current team size? We hope it’s the latter, but if not, we’ll hopefully introduce you to the positive aspects of automation. What is
How to get started with B2B marketing automation | Vero Read More »
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Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume.
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.
Five Best-Practices for B2B Social Media Influencer Marketing Read More »
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD. The report was based on data from a survey conducted in April 2020 among nearly 200 buyers of
What B2B Buyers Want From Tech Vendors Right Now Read More »
Why B2B marketing automation, and martech in general, are still key Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Why B2B marketing automation, and martech in general, are still key Read More »
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an
