Today’s world of consumerism is dominated by e-commerce; it’s convenient, quick, generally cheaper, and rich for choice— this year, it’s estimated 25 percent of the world’s population will be shopping online and as shoppers increasingly go digital. Of course, as more shoppers go online, a vacuum is being created on the street, and it’s no […]
Why ‘basic’ location marketing is crucial for physical retail Read More »
Owners of small businesses are sharply aware that guarding their assets is a prime objective. Sadly, a lot of business people have a crack in the armor regarding cybersecurity. Some small business proprietors think they are unlikely to be the aim of digital offenders particularly because of their business size, they expect hackers are more
4 Basic Measures to Protect Your Mobile Device Against Digital Attacks Read More »
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The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel brands: Just
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Read More »
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The revolutionary progress in the sphere of artificial intelligence is shaping our lives in an altogether way. Since business plays an essential part in our society, it is needless to say that it is experiencing a significant phase id disruption by this utilitarian branch of science. AI is projected to pervade a major segment of
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In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the
5 ways to grow ABM performance by moving beyond your basic persona framework Read More »
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