At the most basic and fundamental of levels, sales is a relatively straightforward and simple affair. You have a thing that you want to sell, whether it’s a physical product, a digital product, a service, a subscription, or whatever else it might be. If you want to make money, you have to sell that thing. …
Product transparency simply means being open and honest about the ingredients in your consumer packaged goods (CPG). Growing up, I was never concerned with the ingredients in products. I consumed a lot of food and used a lot of skin and hair products that weren’t good for my body or health. One day, I realized …
Product Transparency: Displaying Ingredients on Your Consumer Goods Website Read More »
In this video, I continue my series on how to start an email marketing business. Today’s lesson will cover single opt in vs. double opt in. Which one is better and which one should you use? Watch the video to find the advantages and disadvantages of each. Subscribe to my YouTube Channel Start Your List …
Building trust for your business is difficult. But, don’t worry. You can increase trust with customer testimonials. Testimonials prove to consumers that your business has happy, satisfied customers. Instead of telling shoppers your business is great, your customers can speak for you, which is more effective in building trust. In fact, according to statistics, customer …
7 Ways to Use Customer Testimonials in Your Content Read More »
I realize it’s a bit of a broad sweeping statement, but if you’ll indulge me for just a moment. When you get hired for and work a more traditional kind of job at a more traditional kind of company, particularly a very large company, there is a very good chance that you play a very …
So, let’s say it’s just another Saturday night. You invite a few friends over with no real plans in particular aside from hanging out. One of your friends notices your plastic guitar sitting in the corner and suggests firing up Rock Band on the old Xbox 360. Everyone agrees this is a good idea, as …
