Business

Product Transparency: Displaying Ingredients on Your Consumer Goods Website

Product transparency simply means being open and honest about the ingredients in your consumer packaged goods (CPG). Growing up, I was never concerned with the ingredients in products. I consumed a lot of food and used a lot of skin and hair products that weren’t good for my body or health. One day, I realized …

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7 Ways to Use Customer Testimonials in Your Content

Building trust for your business is difficult. But, don’t worry. You can increase trust with customer testimonials. Testimonials prove to consumers that your business has happy, satisfied customers. Instead of telling shoppers your business is great, your customers can speak for you, which is more effective in building trust. In fact, according to statistics, customer …

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