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Why Damian Fagon Wants More Black People to Become Hemp Farmers

Why Damian Fagon Wants More Black People to Become Hemp Farmers

Hemp cultivation is a taboo subject in the United States, particularly in non-white communities. Not only are there access barriers to non-white communities learning about hemp cultivation, there’s a strong negative stigma associated with Black people and hemp (or cannabis), part of the generations-long ‘war on drugs’ in the United States. Damian Fagon, the founder […]

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4 Surprising Data Points Email Marketers Should See Before Black Friday

4 Surprising Data Points Email Marketers Should See Before Black Friday

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect

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TikTok for Black Creators

TikTok Launches ‘Black Creatives’ Program to Foster New Talent

TikTok has launched a new program to support Black creators, as part of its broader effort to ensure greater diversity and representation on the platform. As explained by TikTok: “Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire

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Delivering Episode 22: Friends on Email With Rachel Black - Litmus

Delivering Episode 22: Friends on Email With Rachel Black – Litmus

In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with

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In Protest Cities, Twitter's Billboards Amplify Black Voices

In Protest Cities, Twitter’s Billboards Amplify Black Voices

While many brands have released statements in support of Black Lives Matter, few have gone out of their way to advertise directly to the communities where protesters have been rallying for the movement. For Juneteenth, the annual June 19 holiday commemorating the emancipation of U.S. slaves, Twitter has launched a wide range of initiatives in

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