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How to Engage Consumers Now: Insights for Skincare Brands – GWI

For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal …

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The New Era of Online Shopping: How Can Retail Brands Stay Top Of Mind? – GWI

Lockdown restrictions are beginning to ease in various parts of the world, a welcome move viewed by many as a sign of hope.  Consumers hope a semblance of normality will return to their everyday lives. For brands struggling to make sales, hope is akin to survival: the chance to move forward, win back customers and …

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Brand faith in a time of social crisis - a moment for marketers to make their brands indispensable | Research World

Brand faith in a time of social crisis – a moment for marketers to make their brands indispensable | Research World

Brand faith in a time of social crisis – a moment for marketers to make their brands indispensable | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, …

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Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to …

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