Image copyright Patagonia/North Face Outdoor brands The North Face, Patagonia and Rei have pulled their advertising from Facebook platforms. The Stop Hate For Profits campaign is calling on brands to join the boycott during the month of July. The North Face said it was halting ads “until stricter policies are put in place to stop […]
For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal
How to Engage Consumers Now: Insights for Skincare Brands – GWI Read More »
Text messaging is the most effective marketing channel most retail brands aren’t using Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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When silence is not an option: Brands dive in with protest support Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Lockdown restrictions are beginning to ease in various parts of the world, a welcome move viewed by many as a sign of hope. Consumers hope a semblance of normality will return to their everyday lives. For brands struggling to make sales, hope is akin to survival: the chance to move forward, win back customers and
The New Era of Online Shopping: How Can Retail Brands Stay Top Of Mind? – GWI Read More »
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.
How 7 Brands Are Using LinkedIn Live to Reach Their Audiences Read More »
Brand faith in a time of social crisis – a moment for marketers to make their brands indispensable | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better,
Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to
Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI Read More »
How many Americans would travel to Las Vegas in the middle of a pandemic if their flight was paid for? Evidently, at least 2,000. With social distancing still the recommended course of action in the U.S., travel remains at a low. While some airlines have noted a small uptick in travel, Memorial Day traffic was
The Pandemic Is Ongoing, but Brands Are Tempting Travelers Read More »
Soapbox: As customers are forced to cheat on their favorite brands, will they come back? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Soapbox: As customers are forced to cheat on their favorite brands, will they come back? Read More »
