Email marketing. Few B2B marketing tactics have been as beleaguered. The “email is dead!” battle cry rang strong for a few years, but now we’re hearing it much less frequently. It’s become universally accepted that email is here to stay. Not only that, marketers are realizing it’s an incredibly viable ‒ and valuable ‒ way […]
4 Brands That Are Using Email Marketing to Their Advantage Read More »
Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and
Marketing startup Synup gets $6M Series A to help brands manage their online reputation Read More »
Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone are the
How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty Read More »
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as
Make user-generated content your brand’s secret weapon Read More »
TheAngryTeddy / Pixabay In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market can help you gain more subscribers and followers on social media. Audio or video episodes that are original and appeal to the needs of your
Get Your Personal Brand’s Message Out With Podcasting Read More »
With more than 700 million active users and rising, Instagram has become an essential consideration for all social media marketers. The Facebook-owned network, with its growing array of business and ad options, has superseded Twitter as one of the top social platforms, while Instagram Stories, which clones the functionality of Snapchat, has also grown to become
Instagram Marketing Tips from the Best Brands [Infographic] Read More »
By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal. With compelling visuals and rich sounds, brands can use
5 Brands That Prove Live Video Is The Future of Content Marketing Read More »
We all know the power of blogging. Just take a look at what Jeff Bullas has been able to do with the blog you’re reading right now! It’s helped him become one of the top digital marketing influencers in the world today. When done properly, blogging can be one of the most effective ways out
5 Prime Examples Of Brands Who Use Their Blogs To Increase Business Read More »
Almost any company that knows it’s salt is digitizing their company. With the need for digitization comes the need for functioning and interactive websites and social platforms. Everyone knows how important their ranking is, and wants to know how to get their website ranking up. They worry about SEO and SEM and keep throwing money at
15 SEO mistakes brands must avoid Read More »
The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a
Why brands need to tell a complete story Read More »
