Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper

Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability. IBM is announcing the general availability of Watson Assistant for Marketing, a virtual agent it unveiled late last month. Via voice or text interaction, the Assistant lets marketers query the Watson Campaign Automation email and digital …

Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper Read More »