Callouts

Surviving the Era of Consumer Call-Outs on Social

I don’t know if it was because I’d broken a sweat hustling to catch my flight only to discover it was delayed, or if it was the fact that after boarding said flight the attendant announced it’d be another sixty minutes… but I’d had enough. Exhausted and now late for a wedding, I was ready […]

Google Sitelinks, Callouts, Snippets To Deliver More Information 08/10/2017

Later this month, Google will change how AdWords mobile ads display sitelinks, callouts and structured snippets. The goal is to make the ads increasingly clickable and callouts and structured snippets bigger. Today, between two and four callouts are served, in addition to the ad text, when the callout extension appears with the ad on a

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