customer service

How to Turn Every Customer Service Call Into a Valuable Customer-Retention Conversation

People often assume that customer service performs a “support” function in a business, not a “sales” function. But every time customers are on the phone with your customer service people, this is an opportunity to either keep or lose a customer. Your customer service team is on the front lines of building relationships with customers—not …

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6 Customer Service Trends You Can’t Ignore in 2020

Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for …

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8 Practical Ways to Manage Client and Customer Expectations—And Keep Everyone Happy

Keeping up with client and customer expectations can be difficult at times, especially when your relationship is growing and evolving. It can sometimes feel like you’re treading water, but there are ways to make sure you and your clients are on the same page when it comes to goals and processes. To help you, we …

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How Cloud Communications Can Transform Your Relationship with Customers

By Kevin Rubin The way that consumers and companies communicate with each other has undergone a drastic change in recent years. For instance, last year former pro football player Steve Gleason tweeted Southwest Airlines that some of the airline’s employees were unwilling to accommodate customers like him who need to fly with power wheelchairs and …

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10 Great Ways to Attract New Customers to Your Business

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers. 1. Offer new customers discounts and promotions Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for …

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Got Email Anxiety? Learn Tips for Conquering an Overflowing Inbox

For many professionals, the little red bubble next to their email app can cause more anxiety than they’d like to admit. Whether the number in the bubble is 10 or 10,000, the idea of sorting and responding to all those unread emails can create a sense of dread. Fortunately, there are ways to manage your …

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Customer Appreciation: 10 Ways Businesses Can Show Their Gratitude

With so many different options available for customers, it’s important to recognize and acknowledge the consumers and clients who choose to do business with you. Showing some customer appreciation not only helps people feel valued, but also engages your employees, as it strengthens the relationships between customers and your staff. There are countless ways your …

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5 Ways to Grow Your Non-Retail Business During the Holidays

If you own a retail business, chances are you’re more than ready for the holidays. There’s also no shortage of expert advice to guide you to success. From hiring seasonal employees to optimizing websites, retailers are a Google search away from getting the answers to all their seasonal sales. What happens if you’re a non-retailer? …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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A Better Customer Experience – Why Little Things Matter

Think about a time where you had amazing customer service. Chances are it was something small, something unexpected that made that experience memorable. When it comes to a better customer experience, you need to know why little things matter. In business, customer experience is everything. The way you deliver, it can either pave the path …

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Improving Customer Loyalty with 3 Easy Steps

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will …

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Social media marketing trends 2020

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – …

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