ClickThrough

Email Open, Clickthrough, Unsub, and Bounce Benchmarks by Industry

Email Open, Clickthrough, Unsub, and Bounce Benchmarks by Industry

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign Monitor platform between January 2019 and December 2019. The messages were sent to subscribers around the world from businesses and nonprofits …

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving …

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Marketing School - Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results

Marketing School – Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

Clickthrough Digital launches white label SEO service for resale

Web design and marketing agencies to be offered a white label SEO option. Auckland-based SEO company Clickthrough Digital is launching a white label SEO service targeting agencies in New Zealand, Australia, and the UK. “Providing quality SEO has become too complex for non-specialist agencies to manage,” said Clickthrough Digital’s “chief motivator”, Glen Maguire. Businesses that …

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How to Increase Google Search Click-Through Rate for Greater Blog Traffic

Bloggers are trained to create optimized content that will rank them on Google organic search. In particular, they need to rank on any of the top three positions for their target keyword. The most recent study at AWR Cloud reveals that the click-through rates for the first three positions in search engine result pages are …

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Google is right; click-through and conversion rates kinda don’t matter

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to the previous long-standing text format. As mentioned in my previous post, we’re now on to …

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Comparison of Google clickthrough rates by position – Chart of the Day

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions in the …

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