Could You Turn Down a $2.5B Partnership With Coca Cola?

I think we can all agree that it’s a lot of money. Could you turn down a $2.5B partnership with Coca-Cola for your business? Furthermore, why would you? This is exactly what Harvard trained Phuong Tran, the deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam did with her father. The …

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