When was the last time you used a printed flier to make a buying decision? We’ve traded phone books for Google. Or WhitePages.com. Instead of printed invitations we spin up a Facebook event and invite people right from our phones. But how effective is all this digital messaging? Has it killed the old standby printed […]
Has Digital Killed Printed Marketing and Sales Collateral? Read More »
The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful
What is Sales Collateral? Examples of Sales Collateral for Sales Enablement Read More »
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. The report was based on data from a survey conducted in December 2017 among 314 salespeople and marketers who work for firms of various sizes; 59% work for B2B
Sales Content ROI: Measuring the Return on Sales Collateral Read More »
