Marketing

A Quick Guide to Digital Marketing for Newbies

With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, …

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14 Common Content Marketing Mistakes You’re Making (And What to Do Instead)

In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members …

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How to Create an Integrated Marketing Strategy for Your Small Business

Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and/or website that may (should) include search engine optimization (SEO), email marketing, content marketing, mobile solutions, SMS …

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How To Skyrocket Lead Capture Form Conversions (5 Tips)

When you start a business, you put a lot of thought into your conversion strategy and how you’ll garner enough customers to build ROI. But have you put the same effort into creating optimized lead capture forms? Too many marketers overlook the importance of a well-designed contact form and how it affects their conversions. A …

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What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by …

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What is a Metric in Google Analytics?

Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you.  These metrics are calculated in two ways:   overview …

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Marketing Your Business in a Coronavirus-Affected World

By Evelyn Johnson You are trapped in your home, using Zoom to coordinate with your colleagues and struggling to fend off pets, family, or whatever is distracting you from work. But those are not your only struggles. The world has drastically changed in the last few days. The marketing campaign that you’ve been working on …

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Want to Write a Business Book? Follow These Expert Tips

Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they …

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How to Start a Marketing Agency (from a 7-Figure Agency CEO)

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t follow through with their dreams simply because they don’t know how to get started. In an effort to help people get started, Eric Siu, Single …

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Leadpages Review – Best Landing Page Builder? Worth The Price? (2020)

Home / Marketing / Leadpages Review – The Best Landing Page Builder? Worth The Price? By Joe Fylan March 28, 2020 If you want to generate more leads or sell more products online, this review will help you decide if Leadpages is the tool that can help you achieve your goals. Designed for creating landing …

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How to Come Out Ahead

In the past seven days, search queries around “Marketing During Coronavirus” have gone up 300%, and “Coronavirus Marketing” has gone up 100%. With the COVID-19 situation changing almost hourly, it’s difficult for businesses to know how to respond amidst this uncertainty. With every new headline it’s evident that this uncertainty is having a staggering impact …

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7 Digital Advertising Trends Every Marketer Should Know in 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If …

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