Marketing

Evolving Markets and Changing Marketing Job Roles Evolving Markets and Changing Marketing Job Roles

17 Views | Read Time 3 minutes | Marketing used to be a simple job once upon a time. The marketer had to grab the buyer’s attention somehow and convince him to buy. But now marketing landscapes have changed and merely knowing how to sell isn’t enough anymore. A marketer must know how to adapt …

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What Percentage of Your Revenue Should You Allocate to Marketing?

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue …

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5 Evolving Marketing Jobs That Will Be in High Demand in 2020 [Infographic]

The constant evolution of digital marketing, introduction of AI and new technologies along with always growing consumer expectations for highly personalized customer experiences create new career opportunities for marketers every day. As a result, CMOs who want to be at the forefront of innovation and succeed in the age of elevated customer experiences must hire …

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