Taylor Swift, Michael Jordan and Richard Branson Use This Competitive Strategy. Science Now Says It Totally Backfires
Michael Jordan and Muhammad Ali were legendary for it. Taylor Swift and Katy Perry do it to each other constantly. Richard Branson does it–and even most of the Fortune 500 CEOs do it, too: They trash talk their competitors and opponents, hoping to throw them off their game. But does it work? Actually, no, it […]
