Content

Content marketing in times of disruption

Content marketing in times of disruption

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7 Content Upgrades You Can Use to Grow Your Email List

Today’s marketers are faced with a variety of ways to communicate with their audience. The advent of digital marketing has allowed businesses to reach a broader target audience more cost-effectively. Most consumers prefer email as their primary source of information from businesses they follow. Blog posts are also an effective way to increase ROI. In …

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Measuring SEO Value Beyond Rank & File: How to Attribute Content Value

Marketing has always been about understanding and shaping behaviors. To achieve this aim, we must communicate effectively with our audience. Content is the necessary vehicle for delivering these messages. It has the power to persuade, entertain, excite, and inform people. As we gain the capability to attract Google traffic through images, videos, and even podcasts, …

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Content creation guide: How to effectively think of SEO at every stage

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares …

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Justice Department recommends new legislation holding Facebook, Google and Twitter liable for some online content

Justice Department recommends new legislation holding Facebook, Google and Twitter liable for some online content

The agency also seeks to force tech giants to be more transparent about their content-moderation decisions and more consistent in their enforcement of them, according to a report the department released Wednesday. The move might offer the U.S. government a new avenue to probe and punish companies over allegations of political bias. And the new …

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Five SEO content types to power and grow your business through 2020

Five SEO content types to power and grow your business through 2020

30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real …

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