For marketers in any industry, creating new content can be daunting. No matter how much content you’ve written and designed in the past, it can be hard to know where your next piece should begin. The key thing to remember is that all great marketing content is as strategic as it is creative. That’s why …
Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk about? Where do you get your ideas? Let’s face it, not all of us are creative geniuses and writing a marketing video script can be intimidating. The good news is …
Content marketing has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a …
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ Read More »
In the past 12 months, we’ve published 79 pieces of “SEO content” on the Ahrefs Blog. 96% of them rank in Google and get organic traffic month after month. One post even ranks for 10,000 keywords and gets over 57,000 monthly organic visits: How did we do this? By taking an SEO-driven approach to our content. …
What is SEO Content? How to Write Content that Ranks Read More »
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice …
10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) Read More »
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or …
