Content

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have …

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Content marketing team productivity

How to manage a high-performing content marketing team

30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.  Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s …

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How Can Content Marketing Improve Your SEO?

How Can Content Marketing Improve Your SEO? – Social Media Explorer

How Can Content Marketing Improve Your SEO? For someone looking for ways to improve their search ranking and overall site performance through SEO, telling them to invest in content marketing might seem like a lame idea. Like for real, why would anyone want to invest in something that’s meant for human consumption when they’re trying …

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Download Now: Free Marketing Plan Template

What is Localized Content [+When to Use It]

For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss out on significant opportunities.

How to Unlock Content Marketing's Value and Drive Sales: AI Can Help

How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help

In 1732, Benjamin Franklin published the first annual Poor Richard’s Almanack to promote his printing business—an early example of content marketing. A lot has changed in the past 300 years. Since content went digital roughly 20 years ago, content marketing has grown exponentially. In 2016, IBM made a bold claim: 90% of the world’s data …

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Plan your content for every persona and stage of the buying cycle. [Free  Content Mapping Template]

8 Engaging Examples of Interactive Storytelling in Content Marketing

As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep …

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