Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line….
Contribution
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Try this experiment: Ask each member of a team who has just achieved a milestone what was their contribution to that achievement, in percentage. Ask them independently. Then add those percentages…
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Military veterans put their lives on the line to protect their country. And when they retire from active duty, many U.S. vets decide to take another big risk. They go…