Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line….
Contribution
Try this experiment: Ask each member of a team who has just achieved a milestone what was their contribution to that achievement, in percentage. Ask them independently. Then add those percentages…
Military veterans put their lives on the line to protect their country. And when they retire from active duty, many U.S. vets decide to take another big risk. They go…