A day in the life of… Head of Marketing at the Countryside Alliance

People and Skills / By

Debbie Birch is Head of Marketing at the Countryside Alliance, a non-profit organisation which promotes issues related to the British countryside, including farming, rural services and country sports. Econsultancy spoke to her about the skills she needs to be effective in her role, the tools and KPIs that underpin her work, and the importance of …

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