People and Skills

Change Management For Marketers Webinar – Econsultancy

26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater. This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior …

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A day in the life of… Niki Marin, Head of Operations & Strategy at Google’s Jigsaw – Econsultancy

Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc. We caught up with Niki Marin, Head of Strategy & Operations, who arrived at Jigsaw in 2015 via West Point, a tour in Afghanistan, and a stint in the financial services industry. Let’s find out more about what she and …

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A day in the life of… Catherine Merritt, CEO and founder of marketing agency Spool – Econsultancy

Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job: …

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A day in the life of… Steven Wakeling, Commercial Director at Playbook – Econsultancy

Steven Wakeling is the Commercial Director at Playbook, a new in-housing consultancy created by Forward, the independent media arm of lastminute.com. Econsultancy spoke to him to find out how he keeps on top of the in-housing debate, his favourite tools for getting the job done, and how start-up environments have helped to prepare him for …

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A day in the life of… Kimi Gilbert, Training & Development Director at The Future Factory – Econsultancy

Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies. She also does pro-bono one-on-one coaching for start up creative businesses on the Mayor of London’s business growth programme, and is a core member progressing …

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A day in the life of… Sam Gormley, founder of fintech specialist agency Osaka Labs – Econsultancy

Sam Gormley is the founder of Osaka Labs – a marketing company which combines data analysis with creativity to equip financial service organisations. Gormley worked in the music industry, discovering Mercury Prize winning band, Alt-J, whilst working with Atlantic Records, before moving into financial services when he spotted the similarities between the industries in terms …

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A day in the life of… Joe Zender, CEO and founder of nez – Econsultancy

Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London. He spoke to Econsultancy about how he came to work in the food and drink sector, how he spends a typical day, and his favourite app experiences. Hi, Joe. Please describe your job: What …

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A day in the life of… Charli Rogers, Vice President of International Client Services at Yext – Econsultancy

Charli Rogers is Vice President of International Client Services at brand management platform Yext. Econsultancy caught up with her to find out why being a people person is essential to her work, how she measures success, how she came to work at Yext, and why exploring new avenues is important for a marketer in 2019. …

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A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX – Econsultancy

Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy about what his role involves day-to-day, how he came to work at ForwardPMX, and some of his favourite creative ad campaigns. Hi, Wajid. Please describe your job: What do you do? Wajid Ali: I oversee all of the …

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Three key elements of a change management strategy for marketers – Econsultancy

Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions. So, how can marketers navigate change – both within their own teams, as well as in terms of wider organisational transformation? Econsultancy’s ‘Change Management for Marketers’ Best Practice Guide delves into this topic in detail. In the meantime, …

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