Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates…
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CLOSE A Trump administration shutdown of the U.S.-Mexico border would increase produce prices, disrupt auto production and have other widespread economic impacts. Just the FAQs, USA TODAY WASHINGTON – In the…
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Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look…
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You often hear about content audits and some of us don’t know what they are. A content audit is evaluating pieces of content making sure they are up to date,…
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In 2014, I got into a heated conversation with a colleague. He argued that, within just a few years, robots would replace writers in content marketing. I rolled my eyes…
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There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. Content marketing is an absolute necessity for…