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Warner Bros. recently partnered with Pinterest to launch a new style of promotional campaign for the film "IT: Chapter Two". Source link
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up …
Insider tips: Here’s the kind of creative that wins over advanced TV audiences Read More »
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year. In 2016, he became Partner and President of LIDA New York, before returning to London in January 2018 to lead the UK business We find out what Goodman does on a typical …
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA – Econsultancy Read More »
Apple chief executive Tim Cook’s warm southern drawl is always pleasing on the ears and at yesterday’s special event, also known as “iPhone Day”, it was no different. As I watched with hovering hands over an open laptop and pizza box (I’ll let you decide which got most attention), one thing I already knew was …
6 easy-to-miss creative takeaways from Apple’s iPhone event Read More »
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