Creative

Tinder, TikTok and more: Online activists are finding creative new ways to say Black Lives Matter

Tinder, TikTok and more: Online activists are finding creative new ways to say Black Lives Matter

A week after its initial tweet and the subsequent backlash, Tinder announced it would un-ban those members and allow users to fundraise for Black Lives Matter. “From time to time, our members use Tinder to engage with topics they care about,” a spokesperson told BuzzFeed News. “And while our community guidelines state that we may …

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

9 Ideas for Creative TikTok Videos that Will Engage Your Followers

TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are …

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How to Give Influencers Creative Freedom AND Protect Your Brand

Here’s How to Give Influencers Creative Freedom AND Protect Your Brand

Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to …

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Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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7 Lessons from Sprout Social's Year of Creative Testing on Social Media

7 Lessons from Sprout Social’s Year of Creative Testing on Social Media

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share.  There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, …

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5 Creative Ways to Implement Your Small Business Video Marketing Plan

5 Creative Ways to Implement Your Small Business Video Marketing Plan

Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry, you don’t need a scriptwriter, film crew and headstrong director to create compelling videos. In fact, all you need is right here in this small business video marketing tips guide.  Why are videos so important? Video content …

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From Conception to Completion: Perfecting the Creative Process

From Conception to Completion: Perfecting the Creative Process

Thursday 19 March 2020, 12:00 pm Connecting with consumers can be challenging in a marketplace where businesses appear removed from the human experience. Top brands are beginning to integrate behavioral science techniques to feel what their customers feel. They have found that increased empathy leads to better customer outreach and ROI. Sentient Decision Science will …

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Pro Tip: How to develop a content calendar that’s relevant with creative leeway – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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10 Creative Ways to Improve Your Email Marketing Campaigns

Say you’re a marketer looking to improve your eCommerce sales. You’ve already done the work to get your business making more sales. You’re part of the 98% of 28 million blogs running their site on the most-preferred platform WordPress, you’ve started an email list, you’ve started posting on social media, you start send weekly emails …

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Creative Selection – Inside Apple’s Design Process During the Golden Age

Usefulness Content Freshness A former principal engineer at Apple who developed the touchscreen for the iPhone offers his insights on the use interface of digital products, customer experience, and software development Creative Selection Steve Jobs is a business icon whose influence beyond his company Apple is still felt today. Much was written about him and …

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