A week after its initial tweet and the subsequent backlash, Tinder announced it would un-ban those members and allow users to fundraise for Black Lives Matter. “From time to time, our members use Tinder to engage with topics they care about,” a spokesperson told BuzzFeed News. “And while our community guidelines state that we may …
TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are …
9 Ideas for Creative TikTok Videos that Will Engage Your Followers Read More »
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to …
Here’s How to Give Influencers Creative Freedom AND Protect Your Brand Read More »
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …
Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk.
One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, …
7 Lessons from Sprout Social’s Year of Creative Testing on Social Media Read More »
Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry, you don’t need a scriptwriter, film crew and headstrong director to create compelling videos. In fact, all you need is right here in this small business video marketing tips guide. Why are videos so important? Video content …
5 Creative Ways to Implement Your Small Business Video Marketing Plan Read More »
Thursday 19 March 2020, 12:00 pm Connecting with consumers can be challenging in a marketplace where businesses appear removed from the human experience. Top brands are beginning to integrate behavioral science techniques to feel what their customers feel. They have found that increased empathy leads to better customer outreach and ROI. Sentient Decision Science will …
From Conception to Completion: Perfecting the Creative Process Read More »
Pro Tip: How to develop a content calendar that’s relevant with creative leeway – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …
Pro Tip: How to develop a content calendar that’s relevant with creative leeway Read More »
Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. The report was based on data from a survey of more than 600 people who work …
Creative Teams’ Top Content Development Challenges Read More »
Say you’re a marketer looking to improve your eCommerce sales. You’ve already done the work to get your business making more sales. You’re part of the 98% of 28 million blogs running their site on the most-preferred platform WordPress, you’ve started an email list, you’ve started posting on social media, you start send weekly emails …
10 Creative Ways to Improve Your Email Marketing Campaigns Read More »
Usefulness Content Freshness A former principal engineer at Apple who developed the touchscreen for the iPhone offers his insights on the use interface of digital products, customer experience, and software development Creative Selection Steve Jobs is a business icon whose influence beyond his company Apple is still felt today. Much was written about him and …
Creative Selection – Inside Apple’s Design Process During the Golden Age Read More »
