Cycles

Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Latest Gartner Hype Cycles | Smart Insights

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle …

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What We Learned Analyzing 281 Full Sales Cycles (1,183 Emails & Voicemails)

Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails. That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible. But, how can you be sure you use the most effective methods to …

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