Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]
Amp links at large, Google AdWords demographic targeting & more Read More »
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as
The limitations of Google AdWords demographic targeting Read More »
One of the first and most critical lessons you can learn in Internet marketing is to know your audience. Know who is your ideal customer and then figure out how you can best reach that exact demographic. But before you can target your ideal customer, you need to figure out the user groups that will
The Growing User Demographic You’re Probably Ignoring Read More »
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If you think about the sheer size and scope of Facebook, it’s mind-boggling. And when you consider the fact that one in five pageviews in the United States occurs on Facebook, the power of this social media
How to Make Your Facebook Page Visually Appealing to Your Target Demographic Read More »
