94% of Diners Will Choose a Restaurant Based on Online Reviews

What goes into the decision-making process when a diner is looking for a restaurant? According to the new TripAdvisor “Influences on Diner Decision-Making” survey, 94% of US diners are influenced by online reviews. The numbers are also quite high in other countries, with French, Spanish, and Italian diners coming in at 90, 91 and 93% …

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