Klosebuy is a digital advertising app that geolocates your small business so consumers can find you as soon as you subscribe. It doesn’t matter whether they’re on the web or using a mobile app either. It manages your digital marketing, consumer acquisition and customer loyalty needs too. Small Business Trends contacted Frank Fennell IV, President/CEO …
How Can the Klosebuy App Help Your Local Business? Read More »
If any one person could be identified as the main driver behind Small Business Saturday, it’s Susan Sobbott. At the time she was the President of American Express OPEN. It was her vision, leadership and energy that got it off the ground and made it a rousing success from the first year. The daughter of …
Small Business Saturday Quiz: Test Your Knowledge Read More »
The debut of Surefire’s All-In-One Local Marketing Platform looks to make local businesses grow by letting them take control of their multi-channel marketing efforts. A multi-channel approach is key in today’s digital ecosystem because small businesses now also operate online. Therefore, bringing the physical and digital worlds together is key to fully optimize ad spend. …
Surefire Local Debuts New Local Marketing Platform for Small Businesses Read More »
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more …
Scarcity Marketing Tactics That Will Boost Your Sales Read More »
FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A FreshLime Overview Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why …
Independent retailers are a huge economic engine in local communities. But in order to find out their role on the U.S. economy, SCORE researched the subject and compiled the latest 2019 retail statistics into an easy-to-understand infographic. 2019 Retail Statistics Titled “Small Retailers Can Compete and Win,” it is a timely report because July is Independent …
Small Retail Businesses Hire Nearly 40% of All Retail Employees Read More »
