Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. Here are 25 ways you can help small businesses right now. How to Help Small Businesses If you want to help local small businesses by supporting your favorite local shops, restaurants, and others …
Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. How to Help Local Small Businesses If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you …
25 Tips for Consumers to Help Local Small Businesses Read More »
Klosebuy is a digital advertising app that geolocates your small business so consumers can find you as soon as you subscribe. It doesn’t matter whether they’re on the web or using a mobile app either. It manages your digital marketing, consumer acquisition and customer loyalty needs too. Small Business Trends contacted Frank Fennell IV, President/CEO …
How Can the Klosebuy App Help Your Local Business? Read More »
If any one person could be identified as the main driver behind Small Business Saturday, it’s Susan Sobbott. At the time she was the President of American Express OPEN. It was her vision, leadership and energy that got it off the ground and made it a rousing success from the first year. The daughter of …
Small Business Saturday Quiz: Test Your Knowledge Read More »
The debut of Surefire’s All-In-One Local Marketing Platform looks to make local businesses grow by letting them take control of their multi-channel marketing efforts. A multi-channel approach is key in today’s digital ecosystem because small businesses now also operate online. Therefore, bringing the physical and digital worlds together is key to fully optimize ad spend. …
Surefire Local Debuts New Local Marketing Platform for Small Businesses Read More »
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more …
Scarcity Marketing Tactics That Will Boost Your Sales Read More »
FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A FreshLime Overview Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why …
Independent retailers are a huge economic engine in local communities. But in order to find out their role on the U.S. economy, SCORE researched the subject and compiled the latest 2019 retail statistics into an easy-to-understand infographic. 2019 Retail Statistics Titled “Small Retailers Can Compete and Win,” it is a timely report because July is Independent …
Small Retail Businesses Hire Nearly 40% of All Retail Employees Read More »
According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really easy to find on Google. …
One of the best ways to build rapport with local communities and potential customers is to develop a strategy to get noticed in your area’s markets. Getting your name out in nearby business circles can go a long way toward building rapport and opening up new opportunities. Yet, not all strategies are created equal, especially …
12 Methods for Getting Your Business Noticed in Local Markets Read More »
If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then. Recently, I launched a second business—a local craft workshop company—and …
How to Successfully Launch and Grow Your Local Business Read More »
Marketing is a big, vague word that that can either make your head spin or give you heart emoji eyes. Every business has a different relationship with marketing –and that’s totally ok! Whether or not you enjoy working on and delegating marketing tasks, you should consider leveraging your local marketing channels. Local marketing creates a strong …
How to Turn Your Local Marketing from Blah into Fantastic Read More »
