What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more …
Scarcity Marketing Tactics That Will Boost Your Sales Read More »
FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A FreshLime Overview Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why …
Independent retailers are a huge economic engine in local communities. But in order to find out their role on the U.S. economy, SCORE researched the subject and compiled the latest 2019 retail statistics into an easy-to-understand infographic. 2019 Retail Statistics Titled “Small Retailers Can Compete and Win,” it is a timely report because July is Independent …
Small Retail Businesses Hire Nearly 40% of All Retail Employees Read More »
According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really easy to find on Google. …
One of the best ways to build rapport with local communities and potential customers is to develop a strategy to get noticed in your area’s markets. Getting your name out in nearby business circles can go a long way toward building rapport and opening up new opportunities. Yet, not all strategies are created equal, especially …
12 Methods for Getting Your Business Noticed in Local Markets Read More »
If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then. Recently, I launched a second business—a local craft workshop company—and …
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