The end of the year is coming up fast and I’m guessing you’re probably in the middle of figuring out next year’s budget. It’s definitely one of your favorite things to do this time of year…right? right??? Yeah, we get it! To help ease the stress of next year’s planning and give you some guidance […]
Where Marketers Are Spending Their Digital Dollars in 2019 Read More »
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Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more Read More »
Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip you up when you get too close to it. Because that’s the punchline, right? Except tripping up on optimizing conversions for your business isn’t such
7 Lessons I’ve Learned from CRO Tests that Generate Hundreds of Millions of Dollars Read More »
E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales
Optimize your holiday marketing dollars – long after the Christmas lights dim Read More »
As you formulate your business plan, one thing to consider is how you should spend the money you allocate to marketing. There are various types of marketing campaigns you can implement, from TV and radio ads, to online marketing, to utilizing organizations who staff marketing specialits. In my experience as a business owner, there are
Direct or Indirect? Options for Where to Allocate Your Marketing Dollars Read More »
From changing the light bulbs you use to choosing tools to help you win the thermostat wars in the office and more, there’s a wide range of options when trying to keep energy costs low for your business. That’s why Constellation Energy and Small Business Trends have teamed up to bring you this webinar, “Dimes
Initial coin offerings have raised over a billion dollars for early stage startups in the past year. And they’ve done it with blinding speed: Status.im, a browsing/messaging app, raised $100 million in under three hours. Brave, a browser startup launched by former Mozilla CEO Brendan Eich, raised $35 million in under 30 seconds. The kicker?
