AdWords Smart Bidding: Dos and Don’ts
“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the […]
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