StartupStockPhotos / Pixabay Nearly all the marketers I meet seem, in some way, obsessed with personas. A persona is a convenient little tool that describes some set of attributes of a hypothetical―and supposedly typical―customer that are intended to allow everyone in the company to understand this customer and what they want. If you’ve spent time […]
May turned out to be a tough month for small businesses seeking funds. Loan approval rates at big banks, small banks, alternative lenders and credit unions declined, the latest Biz2Credit Small Business Lending Index has revealed. Biz2Credit Lending Index May 2017 Approval Rates Drop Almost Everywhere The newly published report reveals approval rates at big
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