Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace with the emergence of newer and sophisticated means of keeping in touch with leads and customers. Over time, email has proven to be a relevant tool in communication, marketing, and […]
Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds
Why Does Email Design Define the Success of Your Campaign? Read More »
Engagement plays a crucial role when it comes to improving your email ROI. But with global email volumes at an all-time high, it’s never been more difficult to pique subscribers’ interest. So, how can marketers set their campaigns apart from the competition? The answer is personalization. Higher email volumes have resulted in higher standards from
Top 5 Email Personalization Tips: How to Do More with Your Data Read More »
Transactional emails are like a secret weapon in your email marketing arsenal. Since they’re sent in response to customer requests, they’re both timely and super relevant. So much so that the recipients often sit in front of their screens waiting for the email to come in. Talk about a captive audience! To make sure you’re
Transactional Email: What It Is, Why You Need It [Examples] Read More »
This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of your marketing budgetAnd so have your advertising possibilities. Only a small investment is needed in an email marketing campaign to get the best ROI – around 40$ per dollar invested,
In October, we put out a call for your best emails as part of the Email Excellence Awards. And DID 👏 YOU 👏 ALL 👏 DELIVER. A big thank you to everyone who submitted their email for consideration. Judging this year’s submissions was no easy feat. Not just because of the volume (nearly 300 entries),
Is email marketing still effective? Of course! 99% of users check their email every day, or even several times a day. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them. Sure, there is a widespread belief that social media and chatbots have pushed
Email Marketing in 2022: Trends and Useful Tools Read More »
5 minute read time Campaign Monitor – Dec 13, 2021 2021 has been quite the year for, well, just about everybody. But particularly for email marketers. After a wild 2020 that brought the beginning of a pandemic, a lot of uncertainty, and some unbelievable email numbers, 2021 didn’t give us much of a break. What
By Kelsey Johnson November 17, 2021 Creating a beautiful email for your holiday sales can be simple — use an expertly designed template. This week we have 4 brand new templates — just in time for Black Friday, Cyber Monday, Small Business Saturday, and Thanksgiving. Use one or all of them in your account today.
4 Email Templates for Your Fall Holiday Promotions | AWeber Read More »
Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter
