Evolves

How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work : marketing

How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work : marketing

After my recent essay “Slack vs Teams vs Workplace: The intriguing dynamics of the work messenger market,” I didn’t plan to revisit the competition between Slack and Microsoft Teams just yet. Despite the rapid development of the work communication market, it is still a B2B market that is changing relatively slowly. However, something extraordinary has …

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Enterprise security evolves alongside automation, intelligent orchestration

Cybersecurity professionals today are betting a bundle on automation. Short-staffed, under-skilled, and facing novel threats, they hope automation can help by performing certain tasks on their behalf. But simply buying a few software products may not substantively improve a company’s security stance, according to Ted Julian (pictured), vice president of product management and co-founder of Resilient, …

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New Launch Evolves the Dropbox Experience To a Living Team Workspace, Says CEO

“We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app,: says Dropbox CEO Drew Houston. “It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. We saw so many of our customers, …

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As the search landscape evolves retailers need the right tools

“Search is the DNA of the web,” says Adrien Menard, CEO of Botify, an enterprise search engine optimization (SEO) software company. He points to the sheer volume of consumers’ searches; users make approximately 80,000 queries on search engines every second, according to SEOTribunal. “Search is the first step in the buyer’s journey,” he says. “If …

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As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%). Of course, Twitter’s never been a great …

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