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Mailjet’s Marketing Automation News: Anniversary Scenarios – Email Marketing – SMTP services

Email automation is, hands down, one of the most useful (and used) features for marketing campaigns alongside segmentation. It helps you easily maintain engagement with your customers in an organic way. In fact, there is no question regarding contacts’ behaviours toward emails: they like to receive targeted and accurate communications. If they do not, they …

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Spam Traps: What Are They & How to Avoid Them

When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting the mail–and by extension, the information–you truly need. Unfortunately, the …

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COVID-19: Emailing Best Practices in Times of Crisis

Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to …

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Mailjet’s COVID-19 Plan of Action – Email Marketing – SMTP services

Here at Mailjet we’re continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers. As we embark on a time of unique uncertainty, …

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7 Little Tweaks That’ll Improve Your Email Marketing’s Conversion Rates

So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing happens. Your conversions are at all-time …

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Marketing Calendar 2020: Dates You Shouldn’t Miss This Year

Somehow, you survived 2019 and now we’re back in Q1! 2020 is here and it’s time for you to start scribbling down your New Year’s Resolutions. If you’ve found your way here, we’re guessing that’s because “Crush Marketing in 2020” is probably one of your resolutions. To help with that, we decided to recap all …

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Coding Responsive Holiday Emails with MJML

The holiday season is a key period for any marketer. It’s a great time to engage with users and customers and stand out in our recipients’ inboxes. However, holiday season or not, more than 50% of users will read our email on mobile devices. This means that, as beautiful as they are, our email campaigns …

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