As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC! That is why we […]
Expanded phrase match negatives: A script for misspellings Read More »
The United States is known (at least in the world of parents) as being a part of the Final Four. We’re not talking basketball. We’re talking about the final four countries in the world that have no mandated maternity leave: Suriname, Lesotho, Papua New Guinea, and, yes, the United States. Although maternity leave is not
What Your Small Business Can Learn From Walmart’s Expanded Parental Leave Plan Read More »
Before establishing PlaySight, CEO Chen Shachar was the Chief Technology Officer at Rontal Applications, a startup in the homeland security market. Today, he is in charge of a visual simulation training system for sports with a specialty in tennis. Shachar had that “lightbulb” moment to pivot to sports when he and current PlaySight CTO Evgeni Khazanov were watching Khazanov’s
How a Tennis-First Technology Platform Expanded to over 20 Sports in 5 Years Read More »
When it comes to growing your small business, getting the right credit offering can make all the difference. PayPal (NASDAQ: PYPL) and small business online lending company Synchrony Financial (NYSE: SYF) have announced they are expanding their partnership to offer you just that — more options to get credit. PayPal and Synchrony Are Expanding Their
Back in September, reports surfaced that Twitter was working on a new ‘Tweetstorm’ feature, which would enable users to create a series of automatically linked tweets. Twitter has now confirmed that this feature is in testing, and that test has recently been expanded among Android users, which could suggest it may be coming soon. As
Twitter’s Confirmed it’s Testing a Tweetstorm Feature, Has Expanded the Test Pool Read More »
After testing out an expanded 280 character limit for tweets among selected users over the last month, Twitter has now confirmed that 280 character tweets will be made available to all users (though Japanese, Korean and Chinese language tweets will maintain the 140 character limit). We’re expanding the character limit! We want it to be
Twitter’s Rolling Out its Expanded, 280 Character Tweets to All Users Read More »
Back in January last year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets – via a tweet in which he used a screenshot of text to expand his context. Longer tweets have always been in discussion, with the 140 character limit seen by some as a restrictive factor,
Twitter’s Testing an Expanded 280 Character Limit with Some Users Read More »
Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands’ ROI significantly. Clicteq has put together an infographic with seven tips for how to optimize your expanded text
Google Expanded Text Ads: 7 Tips for Better-Performing Ads Read More »
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also
What will Google’s expanded policy on harmful content mean for SEO companies? Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
YouTube redirects, Bing search ad growth & expanded text ads Read More »
