How to use Google Ads Explanations to understand performance changes Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impressions, or click volume. This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose. Common causes can be things like broken tracking, a new landing page that’s under-performing, changing bids, adding
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bottlein / Pixabay A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions by as much as 100%. So how does that work? Designed with one key objective in mind, landing
By Mark Zeni When you have large chunks of information to convey to your visitors, using imagery gives you the opportunity to make that information easier to understand. It takes far less time for someone to absorb information presented in a symbol than it does when they’re forced to
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There’s a serious problem with branding, and it’s one that nobody wants to admit. The purpose of branding is to shape perception, and Harvey Weinstein knew how to expertly shape perception. His celebrated status allowed him to hide his most vile traits. Branding can hide scary behavior. Remember Harry Potter’s invisibility cloak? The cloak allowed
