Online Marketing

Utilizing Google Shopping Ads to Drive Traffic to Amazon

Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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2020 Presidential Candidates Get an “F” on Digital Standards

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the …

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9 Tips For Creating A Successful SEO Strategy

With so many SEO techniques available for marketers, it can be challenging to know which ones offer the biggest impact and most favorable results in your SEO strategy. Should you focus on link building, on-page and off-page SEO, or content strategies and an expanded blog? Worry no more. We know the challenges people deal with, …

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The Hero Digital Advertising Truly Needs?

Back when this industry was relatively new, marketers used to boast about how digital forms of advertising were far more transparent and traceable (and overall superior) in comparison to traditional ones. At the time, this was probably true, but a lot has changed since then and today online advertising faces numerous challenges of its own, …

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How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages

Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is more competitive. So how do you keep from wasting clicks? …

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