Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads
Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, with […]
Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads Read More »