How to Extend Global Marketing Efforts Through Social Media In 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not only Americans love their social media. The number of social media profiles has been growing around the world. Today, it’s […]
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FILE – In this Saturday, Sept. 8, 2018, file photo, Auburn coach Gus Malzahn takes the field for the team’s NCAA college football game against Alabama State, in Auburn, Ala. Malzahn, who just the season before seemed to be in a precarious position with Auburn, received a $49 million, seven-year contract that makes him the
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The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm, brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing
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Companies invest so much time creating new, super fantastical content. In fact, many companies are so devoted to pumping out consumables, they have entire marketing departments— including employees with the word “content” literally in their job title— working around the clock (now that’s a serious investment)! You spend all this time crafting fresh, attention-grabbing morsels,
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In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier, and elite — to strengthen and showcase app integrations. Here is a list of elite and premier partner apps for BigCommerce. There are integrated apps
Launched a decade ago, Shopify was born out of an effort by its founders to sell snowboards online. After building their shop, they realized other stores were a need of a hassle-free platform to build a retail business. Today, there are over 400,000 active Shopify stores and a marketplace of free and premium plugins to
With over 3 million active installs, WooCommerce is the most popular platform for ecommerce businesses. Its success is partly due to its flexibility, with hundreds of extensions available to customize each store. Here is a collection of plugins to extend the features of a WooCommerce store. There are plugins for invoicing, search, coupons and discounts, sliders,
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On LinkedIn, a writer recently lamented: The frustrating thing is, time spent on (promotion) strategies would detract from time spent doing my job, writing content for my clients. It feels like we are focusing more on the pot of gold, not the rainbow. As a writer, do you feel the same way? My take is
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