No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Though a lot of work must happen before you reach this point, the distribution phase […]
Content Distribution Essentials That Win Eyeballs Read More »
SEO and IP – grabbing eyeballs using someone else’s good looksLexology (registration)However, keywords used in a SEO strategy are often protected as registered trade marks. While using registered trade marks as keywords for the purposes of optimising the searchability of a website is not an uncommon practice, intellectual property … Source link
SEO and IP – grabbing eyeballs using someone else’s good looks – Lexology (registration) Read More »
So, someone wrote to me with a huge problem. I’ll call them Sam. Sam: “Derek, I just launched my new thing and no one is buying it.” Me: “Okay, let me ask you a question. How many people visited your offer page?” Sam: “Oh, i don’t know. Like 47 people! And still. NO buyers. 47
Newsflash: You Don’t Have A “Conversion Problem… You Have an “Eyeballs” Problem Read More »
Even the best articles under-perform without attention grabbing headlines. Headlines briefly summarize the content to let the reader know what to expect. You may be tempted to come up with something clever on the fly, only to find traffic numbers depressingly low. Who knew ‘My Favorite Dog Toys’ wasn’t a catchy title? Why are titles
How To Write Headlines That Grab Their Attention By The Eyeballs Read More »
Sections Just Make Great Content… Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines – even as though search engines do not exist? Whatever happened to that? We quickly shifted from the above “ideology” to this: The red triangle/exclamation point icon was arrived at after the
