FM

Robocalls and the most common types of phone scams | Connect FM | Local News Radio

Pennsylvania – If it seems like you got more scam phone calls this year than before, you’re probably right. The unwanted phone calls, also known as robocalling, were one of the most effective ways for scammers to get your money and your personal info. Don’t expect them to stop around the holidays either. Most people just […]

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Mobile FM radio ads shown to drive incremental store traffic

Channel: Martech: Advertising / Good To SEO

Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau. The study looked at 10 brands across four categories, analyzing a total of 1.5 million

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Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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